AI infrastructure for e-commerce

More orders. Not more admin.

ELVO builds the AI operating layer between your products, orders, marketplaces, warehouse, couriers and customers—without replacing the systems that already work.

1 real process · your data · measurable pilot

Agreed acceptance criteria, one remediation cycle and a pilot implementation fee guarantee under the terms.

ELVO · Product-to-Market

Sample data

Supplier

Ingest

Master product

94% ready

Aero Flow sneaker

Shoes › Sports

€89,00 · 31,8%

Colour

Silver white

Sizes

39–45

Material

Mesh / synthetic

Channels

Shopify · ReadyeMAG · ReadyAmazon · 1 field

AI proposes. Rules validate. You decide.

ELVO Product AI

Fromsupplierfiletopublish-readyproduct.

Upload an Excel or CSV with product rows. ELVO extracts the data, adds images and descriptions, categorises it and creates a ready listing for every row. Rules hold incomplete products for human review.

ELVO · Supplier file → Product listings

01 / 05

File arrives

Incoming supplier file

supplier_catalog_august.xlsx

4 product rows · 8 columns

Raw rows only—there are no product listings yet.

ELVO is processing

Receives the file

Ready product listings

Image, title, category, price and channels for every row.

0/4

Review selected listing

94% ready

Aero Flow sneaker

SNK-042 · Shoes › Sports

€89,00 · 31,8%

Extracted fields

Colour

Silver white

Sizes

39–45

Material

Mesh / synthetic

Shopify · ReadyeMAG · ReadyAmazon · 1 field

Rule: Nothing is published with a missing required field or margin below the agreed threshold.

ELVO Vision AI

Onephoto.Everylisting.

Photograph the shelf, the box or the shop window with your phone. ELVO recognises every product in the frame and drafts a listing with an SEO title, description and keywords—ready to review, not to write.

ELVO · Photo → SEO listings

Incoming photo

Photo
Photo of a table with six products: sneaker, serum, headphones, lamp, watch and backpack

IMG_2841.jpg · 1 frame · 6 products

Generated listings

Title, description and keywords for every detected product.

Selected listing

Aero Flow sneaker

SNK-042 · Shoes › Sports · €89.00

SEO readiness 94/100

SEO title

Aero Flow Sneakers – lightweight mesh trainers | 39–45

Meta description

Breathable trainers with a mesh upper and cushioned sole for everyday wear and sport. Fast delivery and 30-day returns.

Keywords

sneakerstrainersrunningunisex

Rule: Copy stays a draft until a human approves it. A product with uncertain detection is flagged for review.

ELVO Pricing Autopilot

Themarketmovesdaily.Yourprice—onlywithapproval.

On autopilot, ELVO tracks competitor prices for the products you watch, derives a price corridor from cost and margin floor, and proposes a price with clear reasoning. Outside the corridor nothing changes without a human.

ELVO · Price monitor

Watched products

Monitoring

Market check · every 6 hours · eMAG · Amazon · Google Shopping

Competitor prices found

AUD-204

Amazon DE

€118.50

↓ 8% this week

eMAG offer

€124.99

TechZone

€139.00

Floor · €109.00Price corridor€149.00 · Ceiling
Current €129.00Proposal €121.90

€121.90

−5.5% change

29.5% margin

ELVO reasoning: Amazon cut its price by 8% this week. The recommendation sits just above the cheapest competitor without breaking the margin floor.

Guardrails: The floor protects margin, the ceiling protects conversion. ELVO never leaves the corridor and never changes a price without approval.

ELVO Try-On Studio

Theproduct,worn—beforethephotoshootexists.

From a single product photo, ELVO generates a visualisation of how the garment looks on a model—for the listing, the campaign, the socials. No studio, no logistics, and every frame clearly labelled as AI.

ELVO · Try-On Studio

Products to visualise

Product

Generated frames are labelled as AI and never replace the real product photos in the order.

Product photo

Product photo of a terracotta linen overshirt on a white background

Reads the cut and fabric

Casts a model and pose

Composes the frame

On-model visualisation

AI visualisation of a male model wearing the terracotta overshirt

ELVO is generating

AI visualisation

ELVO Order Ops

Thenormalordermovesbyitself.

A webhook receives the order, rules check payment, stock and risk, ERP/WMS gets the data, and Econt or Speedy returns the shipping label and tracking.

ELVO · Order Operations

Order stream

Normal orders continue automatically

Exception

#98417

Order requiring a decision

Nikolay D.
€1,420.00
Card · confirmed
Speedy · office

Signals

High value + new profile

Platform risk: HIGH · value over threshold · first order

ELVO recommendation

Hold fulfilment and request confirmation. Never reject automatically.

ELVO Returns & Support

Ananswerwithrealcontext.Adecisionwitharealboundary.

The assistant can see the order, tracking, stock and return rules. Administration is automated; disputes, physical inspection and high risk stay human.

ELVO · Support & Returns

Chat #CS-1842

AI assistant · connects you to a person when needed

Customer · order #98201

The headphones arrived yesterday. I want to return them—what do I do?

Verified context

Delivery

yesterday · Speedy

Item

AUD-204 · €129

Window

within 14 days

Tools used

get_order()get_tracking()get_return_policy()check_stock()

Prepared answer

I can create the request and return label. Reimbursement starts after the item is received and inspected.

Human boundary

The warehouse confirms what was returned and its condition before any financial action.

ELVO does not store card data and never lets text from an email or chat change system policy.

One infrastructure, more workflows

Whatwouldyouliketostopdoingmanually?

We start with the workflow that has the clearest value. Once the result is proven, the same integration layer can take on the next one.

01

Supplier ingestion

CSV, XML, Excel, PDF or API is normalised into one product model.

Unclear SKUs, EANs and categories go to review.

02

Inventory intelligence

Stock sync, forecasting, reorder proposals and dead-stock signals.

A large supplier PO is approved by the buyer.

03

Payment reconciliation

Order, PSP, bank, COD and marketplace settlement are matched.

Partial refunds, chargebacks and amount mismatches stay in the Finance Queue.

04

CRM & retention

Events drive lifecycle, win-back and back-in-stock workflows.

Consent, suppression and marketing strategy stay visible and controlled.

05

Pricing & promotions

Margin, fees, stock age and price history feed verifiable rules.

Large discounts and strategy changes require approval.

06

AI Commerce Analyst

Shared metrics explain changes in margin, returns and operational volume.

AI reads agreed metrics; management makes the strategic decision.

AI, with control

Automatethenormal.Escalatetheexception.

Every action gets a confidence, risk, estimated impact and policy. The mode follows business rules, not the model's mood.

Normalise supplier file

Automatic

schema + validation

New product copy

AI + review

draft before publish

Stock update

Automatic

event-driven sync

Unmatched payment

AI + review

Finance Queue

Large price change

Human only

margin + strategy

Low-risk order

Automatic

straight-through

Medium / high fraud

Human only

merchant review

Standard return request

AI + review

automatic RMA

Damaged or high-value return

Human only

physical inspection

AI executes. People decide.

AI Operations Layer

Wedonotreplaceyoursystems.Weconnecttheworkbetweenthem.

Channel adapters keep logic portable across the store, marketplaces, ERP/WMS, payments, couriers and support.

Sales and customers

ShopifyWooCommerceeMAGAmazonGoogle MerchantKlaviyo

ELVO Commerce OS

1. Webhooks
2. Adapters
3. Rules
4. AI Gateway
5. Approval Inbox
6. Audit Log

Operations

ERP / WMSEcontSpeedyPayment PSPHubSpotZendesk

Your systems remain the source of truth. ELVO orchestrates events and exceptions between them.

Your data. Your accounts. Your infrastructure.

By default, the production environment, database, cloud and AI/API accounts belong to the client. ELVO builds, documents and hands over.

  • Least-privilege access and separated credentials
  • Audit log for AI, rules and human approvals
  • Minimal PII payloads and retention policies
  • Monitoring, retry and exception queue

There is no mandatory ELVO subscription. Cloud, AI and third-party API costs remain transparent and are paid separately.

Before / after, not promises

Thepilotmustprovevaluewithyourdata.

Before we start, we record the baseline and acceptance criteria. Then we measure exactly what the workflow took over and where human work remains.

Time per SKU — before / after
Percentage of fields populated
Correction and publish-ready rate
Straight-through order rate
Exception and failed-sync rate
Automatic-match and false-match rate
Human handoff rate
Operational time saved

Illustrative model · catalogue

1,000 SKUs × 12 min = 200 hours

1,000 SKUs × 3 min review = 50 hours

150 hours of potential monthly capacity

This illustrates the method; it is not a promised result. Actual time, volume, costs and impact are measured with the client.

Start small. Prove it. Then scale.

One priority automation. Real data. A measured result.

We select the process with the fastest return potential and build it end-to-end in your store. You get proof with controlled investment and a prioritised roadmap for the next opportunities.

Pilot · 1 priority automation

1 agreed process · real data · 2–4 weeks

  • Selection of the workflow with the strongest measurable business impact
  • One end-to-end automation on an agreed test volume
  • The rules and key connections required by the process
  • Approval UI with clear human decision boundaries
  • KPI baseline, before/after measurement and a production roadmap

Move to production within 30 days and the full pilot fee is credited to the project.

Prove it before you scale it.

We write the acceptance criteria. If the workflow misses them, we complete one remediation cycle at our expense. If it still cannot deliver the agreed result, we refund the pilot implementation fee.

Third-party API, cloud and other provider costs are excluded. Full terms are set out in the proposal.

Production implementation

After the proven pilot, investment follows the number of systems, criticality, volume, UX and compliance requirements.

Single workflow

Production automation, monitoring and handover.

E-commerce OS

3–6 workflows and a shared integration layer.

Operations infrastructure

Multichannel, ERP/WMS, support and analytics.

The exact scope is defined after technical discovery based on the systems, volume and control points; third-party services are described separately in the individual proposal.

Straight answers

Beforeyoushowustheprocess

Do we need to replace Shopify, WooCommerce or our ERP?

Not by default. ELVO builds adapters and workflows around the systems that already act as the source of truth. Replacement is discussed only when a specific limitation requires it.

Does AI publish products and change prices by itself?

Only inside pre-approved boundaries. A new SKU, missing required field, margin-floor breach or large discount goes to a human decision.

Can you connect eMAG, Econt and Speedy?

They provide integration interfaces, but exact scope depends on the account, contract, permissions and workflow. We verify access before the pilot.

Where is data stored and who owns the system?

By default, the production cloud, database, AI/API accounts and operational data are client-owned. The architecture documents access, location, retention, subprocessors and handover.

Is there a mandatory monthly subscription?

There is no mandatory ELVO subscription. Cloud, AI, messaging and API provider costs continue; ELVO monitoring and SLA are optional.

How does the pilot guarantee work?

We agree written criteria, test volume and acceptance. One remediation cycle follows. If the workflow still misses the criterion, we refund the implementation fee; provider costs and agreed exclusions remain outside it.

Showusonerepetitiveprocess.

We will map the systems, exceptions and KPI worth proving with your data.

One field is enough to start — we'll reach out. The rest is optional.

AI Automation for E-commerce Operations — Elvo